Not all success stories come from Harvard or Stanford. Some of the most inpsiring stories about accomplishment and success started in the streets. Every entrepreneur struggles. We all have barriers to overcome, paradigms to smash and stigmas to battle. There are a precious few who have much more they need to work through before they even get to the entrepreneurial struggle.
Money wasted in ineffective marketing efforts is worse then flushing cash into the toilet… At least when you send it into the sewer you know you’re doing it. Knowing what your customers are really buying is the first place to look to uncover high value prospects and profitable clients.