by Stacy Richter | Apr 9, 2019 | Marketing Tools, Profiles
I was recently featured on the Leaders, Innovators and Big Ideas podcast hosted by Rainforest Alberta. Allan Marston and I talk tech and community. Have a listen: Make sure you visit https://rainforestalberta.podbean.com/ to subscribe, download, listen and share other...
by Stacy Richter | Mar 25, 2019 | Marketing Tools
I had the opportunity to interview Joel Desgreniers and Gavin Harmacy from Skiuphill | Runuphill in Canmore, AB. Canada. The’re back country ski and cross country business is killing it and is obvious from the sheer number and quality of online reviews they get....
by Stacy Richter | Jan 15, 2019 | Marketing Strategy, Marketing Tools
Do They Know About You? ‘DO THEY KNOW ABOUT YOU’ is the first step of the local business marketing stack. In other words, do they even know you exist? This step is most often referred to as awareness. You know you are talking about this step when you...
by Stacy Richter | Jan 8, 2019 | Marketing Tools
There is so much NOISE about how about how entrepreneurs could or should market their businesses. Google returns almost 4 billion results for the search “how to market my business”. There are countless articles, webinars, Facebook posts, advertisements and...
by Stacy Richter | Dec 15, 2018 | Marketing Strategy, Sales
When I say NOBODY cares what you think, I am saying that the market doesn’t care what you think. The market doesn’t care what YOU think is a great looking logo. It doesn’t care what YOU think is brilliantly written copy or an amazing website. The...
