Leaders, Innovators + Big Ideas

Leaders, Innovators + Big Ideas

I was recently featured on the Leaders, Innovators and Big Ideas podcast hosted by Rainforest Alberta. Allan Marston and I talk tech and community. Have a listen: Make sure you visit https://rainforestalberta.podbean.com/ to subscribe, download, listen and share other...
THE POWER OF ONLINE CUSTOMER REVIEWS

THE POWER OF ONLINE CUSTOMER REVIEWS

I had the opportunity to interview Joel Desgreniers and Gavin Harmacy from Skiuphill | Runuphill in Canmore, AB. Canada. The’re back country ski and cross country business is killing it and is obvious from the sheer number and quality of online reviews they get....
The Marketing Stack for Local Businesses

The Marketing Stack for Local Businesses

There is so much NOISE about how about how entrepreneurs could or should market their businesses. Google returns almost 4 billion results for the search “how to market my business”. There are countless articles, webinars, Facebook posts, advertisements and...
NOBODY CARES WHAT YOU THINK.

NOBODY CARES WHAT YOU THINK.

When I say NOBODY cares what you think, I am saying that the market doesn’t care what you think. The market doesn’t care what YOU think is a great looking logo. It doesn’t care what YOU think is brilliantly written copy or an amazing website. The...